Posts

The Incog Advisor

Image
The Incog Advisor  Introduction With the advent of technology and the ever-going race of serving the best user experience and at the same time extract maximum profits, the websites have changed significantly within the last two decades. Using the http cookies, websites especially in the domains like e-commerce and travel booking, the businesses try to enrich the user experience for the good and the bad. However the cookies are mostly used by businesses for their own benefits rather than enriching the user experience. There are three types of http  cookies: session, persistent, and third-party.  For this blog, we are mainly interested looking at the third-party cookies.Third-party cookies, also referred to as tracking cookies, collect data based on user's online behavior. These third party cookies track user's interests, location, age, and search trends,etc. so that marketers can provide a user with custom advertisements.    Issues: 1.Targeted Advertisements Cons...

How private is the Instagram Private mode?

Image
  Introduction: In today's world maintaining a social media presence is just as important as maintaining a resume. With Globalization, comes the need of fast and reliable communication and social media platforms like Twitter, Facebook, Instagram, LinkedIn, etc are quick to fulfill this need, thus creating, a still expanding, market of people's identity, expressions and emotions with the help of computer algorithms, powerful processors and mighty memory units.  "Why call it a market?", One might ask, and rightfully so. Such a person must understand that despite the wholesome implications of bringing families and friends together, Social Media platforms are businesses run by big corporations. They run on advertisers money (among other things) and their ultimate goal is to rake in more and more profit. And a business whose most defining feature is to collect, store and display the private and sensitive data of billions of people, must implement at least som...