The Incog Advisor
The Incog Advisor Introduction With the advent of technology and the ever-going race of serving the best user experience and at the same time extract maximum profits, the websites have changed significantly within the last two decades. Using the http cookies, websites especially in the domains like e-commerce and travel booking, the businesses try to enrich the user experience for the good and the bad. However the cookies are mostly used by businesses for their own benefits rather than enriching the user experience. There are three types of http cookies: session, persistent, and third-party. For this blog, we are mainly interested looking at the third-party cookies.Third-party cookies, also referred to as tracking cookies, collect data based on user's online behavior. These third party cookies track user's interests, location, age, and search trends,etc. so that marketers can provide a user with custom advertisements. Issues: 1.Targeted Advertisements Cons...